Sell-through rate compares units sold to units received or stocked over a period, which tells you whether a purchasing decision was sized correctly in a way raw unit sales cannot.
Sell-Through Rate Calculator
Sell-through rate
80.0%
400 of 500 units sold in the period
The sell-through rate formula
Sell-through rate = (units sold ÷ units received) × 100, for the period being measured. Some businesses calculate it against units received in that period; others against beginning-of-period on-hand plus receipts pick one convention and apply it consistently.
A very high sell-through rate (near or at 100%) usually means real demand exceeded what was ordered — unmet demand during a stockout never shows up in the sales count, so a consistently near-100% rate is a signal to increase the next order, not just a metric to celebrate.
See also: the sell-through rate glossary entry, the inventory turnover calculator, the fill rate calculator.
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